Strategy

How To Build A Successful Brand
Strategy

How To Build A Successful Brand

A brand is a set of values, promises, and emotions that consumers associate with a product or service. It is not just about the logo and the design of the product. It is about what it means to be a brand. Some brands have been around for decades while others are just starting out. The key to success in business is not just having a great product but also having a strong brand.

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How to Create a Strong Personal Brand
Strategy

How to Create a Strong Personal Brand

Personal branding is the process of creating and maintaining an online identity that is aligned with one’s professional goals. It is a way to differentiate oneself from the competition, demonstrate expertise, and build trust. This definition can be broken down into four main components: A personal brand is a representation of one’s professional self in order to distinguish oneself from others in the same industry. Personal branding can be achieved by developing an online presence that includes a personal website, blog, social media profiles, etc.

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How to Optimize Your Landing Pages
Strategy

How to Optimize Your Landing Pages

The landing page—it’s the destination for someone who clicks on a link in an advertisement. It is often the first page a visitor sees when they arrive at your website, so it’s important to make it as compelling as possible. It is a web page that has the sole purpose of capturing visitors' contact information, such as their email addresses. Landing pages are used for many reasons, including to drive traffic to a website or product, collect leads for a business, and build brand awareness.

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How Off Page SEO Can Help Your Business
Strategy

How Off Page SEO Can Help Your Business

Off-page SEO is a way to increase traffic and rankings of your website by using means off of your website. Off-page SEO is not just about creating more backlinks: It involves the use of social media platforms to promote your content. This includes building a social media following and posting on social media networks on a regular basis. It also includes encouraging people to share your content on their own social media platforms.

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How To Maximize Your Website's SEO Success
Strategy

How To Maximize Your Website's SEO Success

Search engine optimization (SEO) is a process of optimizing your website to improve its visibility in search engines like Google. It also includes creating content that is optimized for the search engine’s algorithms. It is an art and a science. This means that no one can guarantee that your website will rank on the first page of Google for every keyword you want it to rank on, but there are best practices to help get you there.

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Mind Mapping Mastery
Strategy

Mind Mapping Mastery

A mind map is a graphical representation of information that can be used to generate new ideas, solve problems, and synthesize complex concepts. A mind map provides a visual overview of the key points of a topic. This makes it easier to see how they are related and helps you to find connections between different areas. Mind mapping software is a great tool for brainstorming sessions where you need to come up with new ideas or solve problems.

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How to Create a Successful Blog
Strategy

How to Create a Successful Blog

Blogging is a great way to create content for your website. It also allows you to connect with other bloggers, which is a great way for them to promote their websites and products. Blogs contain articles, photos, videos, or other content related to a particular topic. Blogs are usually created by an individual or company and updated regularly as a way of marketing a product or service, but to generally raise brand awareness.

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How To Craft A Strong Brand Message
Strategy

How To Craft A Strong Brand Message

What is Brand Messaging and How Does it Actually Work? Brand messaging is a way of communicating your brand’s values. It is the overarching idea that helps to define what makes you different from your competitors and why people should choose you over them. The most important thing to remember when creating a brand message is to be creative and unique. You want people to associate your company with something they have never seen before, like a flower or an animal.

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How to Build a Successful Marketing Strategy Using A Sales Funnel
Strategy

How to Build a Successful Marketing Strategy Using A Sales Funnel

What is a Sales Funnel? A sales funnel is a marketing strategy that helps you to generate leads, convert them into prospects, and eventually make a sale. It can be used for both B2B and B2C businesses. A sales funnel is composed of four stages: awareness, interest, decision-making and purchase. The awareness stage consists of getting people to know about your product or service through different channels such as social media advertising or paid advertising on search engines like Google AdWords.

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How to Use Psychology to Increase Your Marketing Success
Strategy

How to Use Psychology to Increase Your Marketing Success

What is Psychology? Psychology is a social science that studies the mind and behavior. It is a branch of psychobiology that deals with mental processes and behavior. The word psychology comes from the Greek word psyche which means “soul” or “mind”. Psychology can be divided into two major fields: clinical psychology and social psychology. Clinical psychologists are those who work with people who have mental disorders such as depression, anxiety, bipolar disorder, schizophrenia, or post-traumatic stress disorder.

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How to Use Storytelling to Market Your Services
Strategy

How to Use Storytelling to Market Your Services

What is Storytelling and How Does it Work? Storytelling is a process of conveying information or a message to an audience through narrative. It is the act of using stories to convey meaning and can be used as a way to entertain, educate, enlighten, or persuade. Storytelling is one of the oldest forms of human communication. It has been around since humans were able to communicate with each other in their language.

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 How To Generate Traffic by Blogging
Strategy

How To Generate Traffic by Blogging

What is Blogging? Blogging is a form of content marketing that focuses on publishing content online in the form of articles, videos, or podcasts. Blogs can be used to generate traffic to other websites, promote business products and services, or even make money. Blogging has become a popular way for businesses to create content and reach their audience. Blogging helps companies create an online presence and builds relationships with their customers.

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The Prisoner's Dilemma of Business
strategy

The Prisoner's Dilemma of Business

This is a paradox in decision analysis in which two individuals acting in their own interests, eventually leading to a less than desirable outcome. The situation is set up in such a way that both parties are unable to communicate with each other, while they pursue self-interests at the expense of the other party. Following a logical process to act solely on their own behalf, they both face the worst scenario as opposed to the better circumstances if they had acted with each other in mind.

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A Workflow For Brainstorming
strategy

A Workflow For Brainstorming

Are you in constant contact with yourself? Brainstorming with others is one way to refine a rough idea into something much more polished, but internal dialogue can be just as effective if done correctly. Not everyone has the luxury of working with a team or having external advice at their fingertips. This is where you come in. Creating a workflow for conceptualization will help you to nail the execution. Why would you even attempt to create a process like this?

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How To Write For Your Audience
strategy

How To Write For Your Audience

Are you in the habit of saying what you mean or saying what you think will appease your customers? Customers, and their money, are the reason your business functions While your business is a way for you to earn a living and fulfilling some sense of self-fulfillment, the efforts to maintain your business are futile if you cannot attract and maintain your clientele. So when communicating with clients, do you find yourself pandering to them, or are you genuinely trying to solve a problem?

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Talk Is Cheap... Right?
strategy

Talk Is Cheap... Right?

Sales calls are getting much more popular. Fortunately, virtual meetings can help ease the tension when preparing for an important sales pitch. Meeting virtually still offers the safety of distance and the ability to develop trust. However, to those new to sales calls or sales meetings, the transition into online pitches can be rough. Face-to-face interactions will never become something of the past. However, we have been transitioning from in-person interaction to digital interactions.

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Listening & Selling
strategy

Listening & Selling

A keen ear will help you more than you think. Data collection is such a prominent part of sales and marketing. Wherever you go for marketing advice, there is an emphasis on using data to target your audience. This is true, because evidence-based decisional informed decisions; your business is far too important to leave certain things to guesswork, right? However, how do you know what data is relevant? Are you stuck on a hamster wheel of data collection that doesn’t translate to any sales?

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What Do You Want To Sell?
strategy

What Do You Want To Sell?

Are you trying to publish a stylish website or sell your flagship products? Do you want your copywriting to take centerstage or do you want to your visual brand to do all the talking? People say pictures are worth a thousand words, but are you sure your style is giving the full picture? The truth is that website design and copywriting goes hand-in-hand. Here’s why: 1. Collaboration Is Dynamism Have you tried fitting a square peg in a round hole?

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Time Is Money
strategy

Time Is Money

Working as a freelancer in the gig economy has allowed many to find independence they were not afforded with a traditional nine-to-five. It gives freelancers the opportunity to take full control over their capacity, the number of clients they take on and how much they charge. When job markets become unstable, they can find some amount of stability with an extensive portfolio and experience. For those new to working freelance, understanding the gig economy will take some time, patience, and a few failures.

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This Is How Your Website Sells
strategy

This Is How Your Website Sells

So your website looks good, but how does it sound? The right kind of copywriting masterfully tells a story that takes your audience from ‘getting to know you’ to buying your product and living happily ever after. Maybe that sounds too good to be true, but it is only done by a skillful hand. Copywriting gets mistaken for traditional persuasive writing. While they both have similar goals, copywriting is about appeal and selling.

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How To Stop Lying & Make Money
strategy

How To Stop Lying & Make Money

Puffery. That’s the name of the game when you want to make a splash. Online ads are rife with companies peacocking for a potential sale. Products are touted about as the best thing since sliced bread. They swear by tactics that “force” a purchase from ad victims. Pushy ads make potential customers skeptical about the legitimacy of a business, but why are they popular? What are we constantly bombarded with them?

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Templates And Formulas
strategy

Templates And Formulas

Wouldn’t it be nice to have a set template to achieve all of your goals? Looking for shortcuts and quick fixes is commonplace, but often not a good idea. In business, or in your career, your practice needs a stable foundation to ensure longevity. Without a formidable base, the integrity of your structure is compromised. Some might not look at this way. A shortcut or a template catalyses the process and gets results faster.

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How To Improve Customer Relationships
strategy

How To Improve Customer Relationships

Communication is the cornerstone of any good relationship, but client relationships are increasingly difficult to maintain in an overcharged business environment. Not to mention, if you have a lot of clients, it’s tricky to keep a streamlined channel of communication. This is where a customer management system comes to the rescue. A customer relations manager (CRM) is a software that does more than track your customers. You can use this to store details about them, to learn more about them, what they need and why they are your customers.

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Scripting Sales
Strategy

Scripting Sales

Do you need a sales script? That depends on your skills as a salesperson. Sales are, without a doubt, a vital component in commerce, but everyone is not a natural at selling. It traditionally took a charismatic presence to capture a prospect’s attention, but with the increasing intelligence of the average consumer, selling is much more complicated. Some argue that selling is a skill that can’t be taught. Perhaps, they are right, but it is a skill that can be learnt.

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Human Connection In The Digital World
strategy

Human Connection In The Digital World

Technology has a terrifying grip on the way we communicate. With the endless buzzing of our phones, it seems as though scheduled notifications and automation are doing most of the work for us. Does that mean that the easy communication facilitated by the Internet has less weight because we don’t put that much effort into it? Some clients and customers may think so. No one likes to speak to automated responses, and dealing with a person will usually create a better experience.

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How To Reclaim Your Brand
strategy

How To Reclaim Your Brand

Businesses change over time, so their vision, customers goals change as they progress. Very few companies can honestly look at their startup roots and stay completely true to that image. Time brings change and change is mainly for the better. Businesses should look to see whether their branding accurately reflects them. WHEN SHOULD YOU TRY TO REBRAND? Outdated looks make any company look like they are long past their prime. Solely looking at the visual aspect of branding, anything that looks dated won’t attract the “current” customers.

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The Anatomy Of A Good Product
strategy

The Anatomy Of A Good Product

You’ve got something to sell, right? It might be something physical or something intangible, but you are sure that it is something everyone needs. Otherwise, why should anyone be interested? Making a good product is much more difficult than it seems. There is a lot of attributes to consider before it becomes something noteworthy. Products should bring value. This goes beyond the monetary value of a product as customers are not as satisfied by frivolous items.

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Where Is Time?
strategy

Where Is Time?

Time cannot be found in a physical place, it is intangible but accessible to all. Nothing is set in stone, not even time. With the clock always ticking, it is gruelling to add finality to some aspects of your life. Time is constant and does not change, but life does and it does so quite often. Everyone is prone to procrastination, unexpected occurrences, and distractions because these things come packaged nicely today.

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Connected Online
strategy

Connected Online

New technology has left us feeling more connected and more alone. The ability and ease to connect with someone does not necessarily grant us the urge to do so. There seems to be a cloud of controversy hanging around the viability of the Internet as a social environment. While it is effective in connecting individuals that are far apart, it has its limitations. The Internet, as a social platform, can create a distance between users — a sort of social disconnect.

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Should You Write Like You Speak
strategy

Should You Write Like You Speak

To make a long answer short: no, you should write like you write. It doesn’t matter if words are spoken or written, language is driven by one purpose: to effectively communicate. In conversation, we are typically more casual in conveying information to others. Even in formal speech, there are certain liberties taken for creative expression. The tools available to us for speech and for writing are different. Unlike speaking, writing does not come as easily.

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The Structure Of Systems
strategy

The Structure Of Systems

Yes, we’ve all had those days where our workspace is a mess, but having an organized workplace is very important in any business. It provides an overall efficiency in the workplace and promotes good management. Having an organized workplace improves focus and helps you tackle tasks faster, making you more productive. It makes your work experience a delight. A clean and tidy workplace creates an atmosphere of professionalism for you. It also promotes good health, for example with a clean and tidy workplace there would be no spoilt food and no garbage around, so you would most likely not get sick.

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The Business Of Being Well
strategy

The Business Of Being Well

The wellness economy is something that has evolved to take the centerstage in most lives. The wellness industry is more than just diet teas and organic wine. Wellness stretches from spas to real estate to tourism to beauty. What makes wellness appealing? A combination of an ageing population, rising rates of stress and mental disorders and millennial-termed luxury. Millennials liken wellness-based products and experiences to modern luxury. The ageing populace benefits from having extensive care.

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Why Definitions Matter For Goal Setting
strategy

Why Definitions Matter For Goal Setting

When you know what “is”, then you know what “isn’t”. Goal setting is an action plan, but it is only effective if those goals are well-defined. Every once in a while, we come to a crossroad, where we examine the paths traveled. We ask ourselves, “Where am I going?” You need to have a “big picture” in mind — a vision of what the end should look like. Even if it is a rough idea, it is a start.

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